Setting the next level standard for authentication, bringing memorabilia to life.
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Enhancing the value of memorabilia by linking the physical item, through a traceable authentication label, to the engaging digital media that celebrates the item’s unique and historic relevance, documenting and preserving the moment for fans, collectors, and future generations.
Enhancing the value of memorabilia by linking the physical item, through a traceable authentication label, to the engaging digital media that celebrates the item’s unique and historic relevance, documenting and preserving the moment for fans, collectors, and future generations.
Enhancing the value of memorabilia by linking the physical item, through a traceable authentication label, to the engaging digital media that celebrates the item’s unique and historic relevance, documenting and preserving the moment for fans, collectors, and future generations.
Athletes and performers, both active or retired, can enhance the value of their personal memorabilia collections through our testimonial authentication program - Legends Registry.
Opening new possibilities for enthusiastic
fan engagement and promotional value to
the world of sports and entertainment.
Opening new possibilities for enthusiastic
fan engagement and promotional value to
the world of sports and entertainment
Opening new possibilities for enthusiastic
fan engagement and promotional value to
the world of sports and entertainment
AUTHENTICATE
HOW TO VERIFY YOUR NEXT LEVEL AUTHENTIC MEMORABILIA?
Use your mobile device camera to scan the QR code on the label.
If valid, this will take you directly to the database page associated with the item where you can see its description and any associated images and videos.
- OR -
Enter the Unique ID and Validation code found on the label or certificate.
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FAQ
Next Level Authentic clients and partners currently retain the authenticated memorabilia, for their particular use. You are welcome to reach out to our partners for additional information and expressions of interest. In the future, NLA may reach agreements to commercialize client memorabilia and will indicate where these can be obtained.
Provenance refers to the history of origin and ownership of an item, especially when documented or authenticated. Sometimes provenance is documented with a certificate and subsequent bills of sale that record each transfer of ownership. When a certificate of provenance is physically independent of an item, it is many times difficult to establish the link between the two, especially when similar items are widely available (such as sports clothing and equipment), and a copy can easily be replaced for the original. Our unique label is attached physically to the item so that they become one and the same, establishing provenance for the life of the item. With our scan validation technology, anyone who wishes to verify the authenticity of the item can easily and reliably do so. Having certainty that an object is original and unique greatly enhances the value for collectors, especially when the item is traded.
Athletes and performers all depend on platforms to enhance their performance, financially support their passion, and project their individual brand. These platforms typically include sponsorships from sporting equipment manufacturers, consumer goods, luxury brands, electronics as well as charities. Few athletes and performers recognize the importance of building a collection of authenticated memorabilia consistently and from an early stage, in order to record their major achievements and milestones and create a personal inventory of items for themselves and their family, their fans, charities, sponsors, etc. This segment may provide a crucial element in establishing an athlete or performer’s individual brand as well as in providing future monetization tracks that are complementary and add unique value to their other sponsorship programs.
Our authentications are done live, with our Next Level Authentic representatives physically present at the events where memorabilia are originated. They work closely with event organizers and officials to ensure that our process is not disruptive to the event. These representatives ensure the complete chain of custody of the object from the moment it accomplishes its unique role in the event, to the moment it is received for our authentication label to be applied. As independent witnesses to the event, they provide the most reliable form of authentication in the industry. In addition, our label scan technology not only provides a digital validation of the authenticity of the object, but also displays a micro-site with photographs, video, and relevant descriptions, which constitute a celebration of the moment, preserving and documenting it for future generations.
Our laser-etched hologram label has numerous security features designed by the leading authority in the field to make them tamper-proof and impossible to falsify. Tens of millions of pieces of memorabilia and official merchandise have been authenticated using the same technology.
Our labels are designed to remain affixed to the authenticated item for all its existence. While memorabilia should be handled with care and safely displayed, if the items are washed, heated, scratched, or mishandled, the label may become destroyed due to its tamper-proof characteristics. In such a rare event, please contact us for evaluation and possible replacement. Do not discard the destroyed label as it will be physically required for our evaluation.
Our authentications typically require one or more of our representatives to witness the live event in which an item is to be authenticated, and to ensure a proper chain of custody until the item is delivered to our representatives for labeling. Our Legends Registry program is different in that we authenticate items that have been collected over an athlete’s or performer’s career and are in their possession at the time of authentication. Instead of establishing provenance to the moment the item acquires its particular significance, our authentication records that the item is in the possession of the athlete or performer at the time, who attests in the presence of our authenticators to its description and relevance via an audio-visual recorded testimonial and/or signed declaration of facts.
During their professional careers, many athletes and performers collect items that have significance to particular events in their lives. Many of these items represent cherished moments or important milestones in their careers. Sadly, the unique story behind these items is many times lost, unavailable to broader audiences and future generations. Our Legends Registry program enhances the collection whether it is retained by the owner, displayed in museums/exhibits, gifted to charity, sold for profit, or inherited by family members. This is achieved by documenting the item’s significance to the athlete or performer, in their own voice via an audio-visual recorded testimony. In this way, our authentication not only establishes a desirable new layer of provenance to the item, but also ensures documenting its significance for historical preservation.